Tourism signing

The main purpose of brown directional signs is to guide visitors to a tourist destination along the most appropriate route during the latter stage of their journey, particularly where the destination may be difficult to find.

While it is recognised that brown signs are perceived by tourist businesses as useful marketing tools, this is not their primary purpose. They should not be used as a means of circumventing planning control of advertisements or as a substitute for promotional material.

Frequently asked questions

What is meant by 'tourist destination'?

As defined in the Traffic Signs Regulations and General Directions 2002, a tourist destination is:

• 'a permanently established attraction or facility which attracts or is used by visitors to an area and which is open to the public without prior booking during its normal opening hours'

Each application will be considered individually and if tourism signing cannot be provided, the applicant will be provided with full details.

Who pays?

All costs must be paid for by the applicant. The total amount will depend on the number of signs needed and their size (larger signs are needed where traffic speeds are higher). Charges include the cost of design, production, installation and future maintenance during the serviceable life of the signs. An amount is also included to cover administration costs. Once the signs have been installed they become the property of Doncaster Council.

How do I apply?

An application pack (available on request) must be completed and submitted with a non-refundable administration charge (£100) for assessing the application. Eligibility does not confer an automatic entitlement to signage.

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